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Pourquoi Ours Blanc Paris ?
Ours Blanc Paris est issu de la découverte étonnante d'une ancienne affiche de la SNCF par deux amis originaires de l’Allier.
Cette illustration de la SNCF mettait en valeur la fabuleuse richesse de la France. Tel un ours blanc qui montre le Nord, la nouvelle marque Ours Blanc Paris allait montrer ces trésors français à transmettre.
Mettre en commun l'art de la table et l'histoire de notre patrimoine, créer un univers pour toute la famille : avec une première collection d'assiettes illustrant les grandes inventions françaises, et une seconde collection d'assiettes illustrant les grands explorateurs. D'autres collections suivront, apportant plus de joie et de beauté à la table familiale .
